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India as Destination for Western retailers

Opportunities, Challenges and Strategic Decisions

Janine Rößiger
Diplomarbeit April 2008, 105 Seiten, 307,5 KB , Note 1,3, Sprache Englisch
Technische Universität Bergakademie Freiberg Deutschland
Literatur- und Quellenangaben: ca. 76
Schlagworte: Retail, India, Marketing, Personnel, Challenge
Inhaltsangabe und Inhaltsverzeichnis:
Introduction:

The Indian market is one of the key future markets for foreign investors and foreign companies. In 2010 the Indian market is estimated to be as big as the European Union with regard to the number of customers. Moreover, the Indian economy shows solid economic growth since the economical reform started in 1991, and the number of middle class households is continuously increasing. Thus, the purchasing power is rising in India. Hence, the Indian market has huge potential for foreign investment. All in all, the Indian market is a market multi-national companies should not miss because of its future importance. ...

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Link zur Arbeit: http://www.diplom.de/katalog/arbeit/11651
Arbeit zitieren: Janine Rößiger April 2008, India as Destination for Western retailers, Diplomica GmbH, Hamburg
Bestellmöglichkeiten und Preise:

Bezugspreis eBook (PDF-Datei) per Download: EUR 38,00 inkl MwSt.
Bestellnummer: ISBN 978-3-8366-1651-5
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